SĒFARI INTERVIEW'S ALLSWELL CREATIVE FOUNDER, LAURA RUBIN

SĒFARI INTERVIEW'S ALLSWELL CREATIVE FOUNDER, LAURA RUBIN

November 18, 2016

Insider’s Guide to a creative retreat in the Canadian Wilderness 

What do you do + How did you get here? 

I wear a few hats. I have a bi-coastal marketing and communications consulting company (Left Left Right), I’m the Editor at Large of Montauk-based Whalebone Magazine and a couple of years ago I started AllSwell, a collection of blank notebooks. As a lifelong journal-keeper I write and draw and wanted one lightweight book where I could do both. So I designed it and got some printed on recycled materials up in Maine. 

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THE STAYCATION { BEHIND THE SCENES }

THE STAYCATION { BEHIND THE SCENES }

September 19, 2016

I don't even know where to begin on a recap of this weekend's staycation event. Natalie Kuhn kicked off the morning with a deep excavation of our heart spaces with "the class" - and what transpired was truly an experience I will never forget. It's days like these that I can't believe I am alive and in my body, in this place, surrounded with these people. Held with so much love and connection.

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The B.Cre.Active Effect

The B.Cre.Active Effect

September 16, 2016

"A little while ago over on my instagram account I wrote about having a creative and active role in your own life. Creation in any aspect, not necessarily artistically but creating your own life, designing the life you want to lead. When I met Jobi there was no other word that summed up what she has dreamt and acted upon. She is continuing to dream and act upon each scene in her physical waking moment and it is truly an inspiration....thank you Jobi."

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The Sēfari Staycation

The Sēfari Staycation

September 15, 2016

The Sēfari Staycation connects women with a highly curated wellness + creative journey of self exploration and connection.

The day will begin with “The Class by Taryn Toomey” taught by Natalie Kuhn. The Class is cathartic fitness experience. Through repetitive, challenging calisthenics and plyometrics, you engage your mind. Guided by therapeutic instruction and heart pounding music, you are invited to release emotional heaviness and unproductive thought patterns all while building a strong, lean mind and body. 

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Checking in with Jobi of Sefari Outpost in Malibu - Dive into the ocean. Become the sea.

Checking in with Jobi of Sefari Outpost in Malibu - Dive into the ocean. Become the sea.

September 15, 2016

Natives App founder, Rachel Hughes interviews Sēfari creator Jobi Manson. "It is through our senses that we experience what it means to be fully human" - Edward Wilson. Jobi has developed water + spirit as a nature immersive experience that stimulates creativity, visualisation and deeper connection to ourselves and our surroundings.

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WATER + SPIRIT SESSIONS FEATURED BY GO FLOW // LIVE THE ACTIVE LIFE

WATER + SPIRIT SESSIONS FEATURED BY GO FLOW // LIVE THE ACTIVE LIFE

August 27, 2016

To meet Jobi Manson might just be to fall in love a little bit. Or in our case, a lot. The avid surfer, adventurer, and founder of Malibu’s Sefari Outpost is one of those people you just can’t help but want to be around. As a creative visionary, she possesses a unique ability to see the world through a lens of gratitude and adventure.

It’s no surprise with this rare combination of wisdom and playfulness, her new experiential store in the heart of Malibu has become a destination unto itself. In addition to shoppers browsing through her curated collection of rare art, vintage clothes, and handmade crafts, you’ll find people who just want to hang, learn, and listen perhaps hoping that Jobi’s glow might rub off on them.

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Rucksack village takes a field trip from NYC to visit Sēfari!

Rucksack village takes a field trip from NYC to visit Sēfari!

March 12, 2016

Yesterday I had a chance to check out Sēfari Outpost. Whenever you see things on Instagram, you never really know what things are actually like. Instagram gives you little snippets of people’s lives, work, workplaces etc. It’s super curated and a lot of the times, things look much different when you’re physically there. Although Jobi is an amazing photographer and she does make the store look pretty damn awesome in the photos that she takes, the actual store, when you’re actually standing inside, is so much more rad! Usually a shop is made up of mostly products and things that products sit on top of and then the afterthought is to create an atmosphere by placing found objects all over the place. With this place, everything just looked natural, like it was always there. It feels more like walking into someone’s home rather than a retail space. And there’s a teepee outside, come on!
I’m pretty pumped to have my packs selling in such a place and that it’s also the first and only store so far to carry them. If you’re ever in Southern California, drive up or down PCH and give this place a visit. If you’re not in the area, I think the shop dog, Cheddar, would appreciate it if you make it out.

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ZARIA FOREMAN - DRAWING REMOTE NATURAL ENVIORNMENTS

ZARIA FOREMAN - DRAWING REMOTE NATURAL ENVIORNMENTS

February 17, 2016

Photos by: Quinn Miller-Bedell

Article via: Hansen's Surf 

There’s something so striking about Zaria Forman’s work that it is almost haunting. It’s beautiful and grand, but it also tells a story, a story that is near and dear to the heart of anyone who is in love with the sea. Forman’s art is more than just a mere spectacle to be stared at in a gallery or a collectors private collection, because Zaria is telling the story of how our environment is changing, how our oceans are being impacted by climate change, and how we will feel the impacts if we don’t make changes.

Based in Brooklyn, New York, Zaria is an adventurer in the truest sense, she has sailed up the NW Coast of Greenland to document the rapidly changing landscape and recently completed an expedition to Antarctica where she was a resident artist on the National Geographic Explorer. We were beyond excited to check in with Zaria to talk about her influences, her travels, and how she uses her art to inspire change.

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Sēfari Outpost Grand Opening Party!

Sēfari Outpost Grand Opening Party!

February 17, 2016

With the creation of  the Sēfari outpost, I wanted to rethink the idea of living with nature. I believe that there should be harmony between the artificial world, the natural environment, and human beings. The boutique is designed with a more primitive aesthetic celebrating the imperfections of natural materials, highlighting our yearning for simplicity and honesty. 

The emphasis on plants, helps to purify the air. I wanted to create a space that is natural and filled with textures. One that is wild & raw, using materials that tell a story. Sēfari encompasses objects that resonate with the maker's touch, things with soul. It is an intuitive mindset rather than a stylized decorating "look". We offer a range of vintage African textiles, crystal energy healing products, locally made candles, high-end handmade ocean inspired jewelry, lighting, as well as unique pieces from a global group of designers and artists. Ephemera, collectibles, books, and art fill this nature inspired creative outpost. 

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WORKSHOP WEDNESDAY /// BEHIND THE SCENES WITH SCENTS OF AWE IN THE SEFARI GARDEN

WORKSHOP WEDNESDAY /// BEHIND THE SCENES WITH SCENTS OF AWE IN THE SEFARI GARDEN

February 11, 2016

Everything about yesterday was perfect. 

I woke up to 78 degree weather, the sun was shining, the Ocean was sparkling as far as I could see. I arrived to work early to prepare the garden to host the first creative workshop. Marcin rolled in at noon with freshly prepared bruschetta, roasted eggplant dip, bacon wrapped dates, and an incredible Asiago cheese assortment. 

We began the workshop with an energetic spiritual cleansing and an introduction to the craft of Medicine bag construction. We learned of their origin  and how they aid in the process of manifestation and personal transformation. 

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SĒFARI + SCENTS OF AWE present: The Spirit Warrior Medicine Bag Workshop

SĒFARI + SCENTS OF AWE present: The Spirit Warrior Medicine Bag Workshop

January 30, 2016

Please join Jobi Manson (Sēfari) and Paula Ferraro (Scents of Awe) for an afternoon of crafting + inspiration at the Sēfari Outpost in Malibu. A medicine bag is an ancient item that spiritually represents the person who wears it. The medicine bag is known in all cultures and through out all of history. They contain objects such as leaves, feathers, stones, herbs such as sweetgrass, sage, cedar, lavender or pinion, and other objects which have been added by the wearer and considered spiritually significant. One carries a medicine bag for guidance, healing and protection. Most medicine bags contain a quartz crystal as one of its objects. Quartz energy resonates with all the energies of the physical body and is considered a remarkable healing stone.

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5 o'clock shadows as seen by Anna Ehrgott

5 o'clock shadows as seen by Anna Ehrgott

January 27, 2016

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Azuma Makoto - Flower Artist, Tokyo: JARDINS des FLEURS

Azuma Makoto - Flower Artist, Tokyo: JARDINS des FLEURS

January 27, 2016

For the most part it is a daunting task to summarize a city by a single characteristic. In the case of Tokyo however, there is one trait that permeates everything: density. Tokyo’s charm lies in its ability to create space where there is no space. It is a playful attitude towards an environment that is ruled by concrete. Once you turn away from the big intersections, you will find yourself in a maze of little streets, tiny shops and residential houses. Minami Aoyama is one of these sacred areas. Not far from Omotesando Dori with its juxtaposition of architectural masterpieces, you will find a place dedicated to the pure beauty of nature: JARDINS des FLEURS. This is the studio of flower artist Azuma Makoto. While the name may evoke romantic associations with Southern France, upon entry it becomes instantly clear that Azuma-san breaks with this notion radically.

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Recycled ceramics with a hint of local driftwood and timber

Recycled ceramics with a hint of local driftwood and timber

January 23, 2016

Lately I have been in super inspired by wildflowers in the canyon. The winter has enviograted the local succulents, especially the aloes. They are my favorite, they remind me of Jeffrey's Bay.

I recently came across a unique concept that uses recycled ceramics and local driftwood timber to create natural art pieces. Over the next few weeks I plan to scour the local beaches in search of the perfect driftwood specimens and the wildflowers to match. Keep an eye on the horizon for a driftwood x wildflower workshop!

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Rucksack Village x Sēfari collaboration

Rucksack Village x Sēfari collaboration

January 22, 2016

A little over a year ago, I had the pleasure of meeting James Kamo, founder and designer of Rucksack Village

I came across his feed on instagram that was peppered with photos of incredibly unique one-of-a-kind backpacks. Packs that all told the story of their future owner because the purchaser is involved in James's design process. When you place a custom order from him for a pack he sends you a questionnaire. He designs the pack based off of your answers & his style. He asks stuff like, "If you were an animal, which animal would you be and why? What will you use the pack for? Are you right or left handed? What is your favorite color?"

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Peter Beard - "Half Tarzan, half Byron"

Peter Beard - "Half Tarzan, half Byron"

January 19, 2016

Peter Beard is known by many names, "Half Tarzan, half Byron" "African Dreamer" "Reknown wildlife photographer." And he is infamous for many things... 

A gentleman came into Sēfari a few days ago and remarked on my collection of Beard's books. I had a first edition copy of "Longing for Darkness", Tashen's "PETER BEARD" and "The Adventures And Misadventures of Peter Beard in Africa". Before he said anything about the books and my apparent interest in Beard's work, he aggressively asked, "Are you a feminist?" 

To which I replied, "Well yes, I believe we all should be feminists..."

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Sēfari Build Out {Behind the Scenes}

Sēfari Build Out {Behind the Scenes}

January 17, 2016

When I returned from Africa, I spent about 2 weeks putting together a proposal for Etyon (Owner of Malibu Market + Design) to build out Sēfari on his property. The day before we had our meeting where I was meant to share with him my vision, I went for a surf at Little Dume. It was a day with perfect surf, chest high and glassy -- only a few paddle boarders out. On my last wave of the day, I was sitting pretty deep in the lineup and out of nowhere, a paddle boarder drops in late, his board as well as his body collided with me. Luckily, no one was hurt during this little party foul, however my board was another story.

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Water is my Ritual.

Water is my Ritual.

January 14, 2016

Water is life. Water is my medium of choice. Water is my sanctuary. Water makes me happy. It also makes me calm which directly contributes to my emotional health & well-being. Being close to water allows me to tap into my mental capacity for greatness. 

I have always felt this way. This past summer a mentor introduced me to a book called, "The Blue Mind," and this book gave me the scientific grounding to explain that which I was feeling on a soul level. I highly recommend giving this compendium of watery knowledge a read, it left me utterly satiated.

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From Dreams to Reality...The Birth of Sēfari

From Dreams to Reality...The Birth of Sēfari

January 01, 2016

It seems only fitting that I start at the very beginning...

My name is Jobi Manson. I am the founder and creative director of a company called, Sēfari. The name for this company is a fusion of the most powerful forces in my life, the Sea + Safari.  Yeah, that's me on the right at Disney World, age 5. Back then I thought I was Indiana Jones. Not much has changed... I still think I am Indiana Jones. Oh, and yeah I wore aqua socks that made me look like I had the smallest feet ever.

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